PROMOTE: Equity Through Creativity

Initiated by artist Marisa Morán Jahn with the National Domestic Workers Alliance and Caring Across Generations, the CareForce is a transmedia, public art project, web series, and mobile studio (the CareForce One) that amplifies the voices of America’s fastest growing workforce, caregivers.

Marisa Morán Jahn - P2P Foundation

Initiated by artist Marisa Morán Jahn (Studio REV-) with the National Domestic Workers Alliance and Caring Across Generations, the CareForce is a transmedia, public art project, web series, and mobile studio (the CareForce One) that amplifies the voices of America’s fastest growing workforce, caregivers. The CareForce uses a variety of transmedia tools to communicate the growing movement — from an audio novela app accessible by any kind of phone, dance, legal toolkits, comics, performance, artworks, to film — that employ a high touch, low-tech strategy to appeal to the unconverted, introduce a sense of enfranchisement (digital, institutional, legal), and culture-shift by introducing key memes to dignify a low-wage labor force that has been traditionally invisible. In so doing, the CareForce works in tandem with existing digital resources, platforms, and pipelines to build a movement towards long-term structural change and socio-economic, gender equity. WATCH

Photo: A know-your-rights dance that narrates the history and movement of domestic workers. Photo Credit:CareForce