FEEL: Core Human Motives

Providing an entertaining yet responsible look at how humans influence each other, Social Beings [focuses] on the five core social motives - to belong, to understand, to control, to self-enhance, and to trust. Author Susan Fiske provides a highly readable and engaging narrative flow that incorporates motivation, social evolution, and culture, not as after-thoughts, but as intrinsic features of the text.

Buy the textbook here or read the PDF online.

(Photo: Neolithic Era Embrace, Photo Credit: the Archaeological Society SAP/AP)